What are we doing?

So, “we” in the Fitness Industry are working hard every day to promote health and fitness. We teach, we train, we guide and we educate...................but

· What are we actually doing?
· What impression are we actually leaving on people ?
· What is our role in the way in which our participants and clients view what it means not only to BE healthy and well.......but what the road to it looks like.

I raise this discussion because I have been teaching for 30 years - yes this month I will start my 31st year in this business. And I have been observing our industry from the inside as well as looking at it from the outside. I have talked to hundreds of people and…..What I don't understand is :

· People coming out of a spinning classes looking like they have just been water boarded....what is the message there? I have even seen an instructor go through a room and remove the seats. Why? What's the point? How does that help the average person build up their fitness level? Why does the workout have to be so over the top. I would like to think that if a person could come in the room - sit on the bike and ride it for an hour to some nice music played at an audibble decible level that .......THAT would encourage them to come back...

· Personal Trainers who take every client ( no matter age weight goals etc) through the same workout. I have seen trainers that with EVERY client - when it is 20 minutes after the hour ( any hour) they are standing at the same machine.

· Instructors who have been drawn to pre-choreographed workouts - ditching the opportunity to mold a class and plan and nurture it depending on WHO is in the room

· The pushing of supplements, powders, shakes, drinks and all of these "non food" ways to control weight

Most people show up to join a Health club facility because of some feelings of inadequacy. Because of the media, or their husband or friends, they feel they need to lose weight, or have flatter abs…..bigger arms or whatever……it’s ultimately linked somehow to not feeling “good enough.”

People need to be nurtured, encouraged, made to feel important, worthy – like they are “somebody” right here and now…..not that they have to “become somebody” .

I ask all of us in the industry to take a deep breath and look at who is walking in the doors – (according to IHRSA it is only 17% of the population. )

· What can we do to increase that number?
· How can we encourage the most out-of-shape person on the planet to come back to see us time after time?
· How can we all serve as the voice in these people’s lives that is accepting them right as they are and guiding them on a path to reach their goals…whether training for a marathon or simply trying to maintain a healthy weight and lifestyle.

We are in a powerful position. I know each and every one of us cares deeply about our work. I know we all strive to be motivational and truly help people. I know we get fulfillment from seeing people we are working with on a regular basis succeed with their goals.

Join me….let’s collectively do what we can to REACH more people not just TEACH them!

So – Put the seats back on the spin bikes. Write training programs that are specifically designed for each one of your clients. Develop your class based on who is there and what they are capable of doing NOT on the new CD you got or the new moves YOU want to do. Walk out in the gym and invite 1 “stranger” each week to a class, and KEEP them coming on a regular basis. That is 52 new people a year in your classes….. Nurture people, talk to them. Make them feel special , convince them that they are worth it and that by being with YOU their lives can change. We have an incredible job, a fun way to make a living and a great opportunity to impact the human spirit in a way that can be transformational.